Why Small Businesses Need to Embrace Social Networking Now
Friday, November 13th, 2009Author : Biz2Credit Advisor
Small businesses should begin taking social networking more seriously, says a new study by Business.com.
The 2009 Business Social Media Benchmarking Study shows how and where businesses and business people are using social media.
Some employers ban the use of social networking sites such as Facebook, Twitter and LinkedIn, believing that they are simply time wasters. But the study points out that these sites can be a terrific resource for marketing, lead generation and increasing web site traffic. The study also touches on how businesses can use the video-sharing site YouTube and search engine optimization to their advantage.
In his blog on ContentMarketingToday.com,Newt Barrett gives six compelling reasons why you should jump on the social networking bandwagon now. He says that old-school marketing techniques don’t work as well anymore as more customers make buying decisions online. Online marketing, like creating a blog or Twitter feed, costs little or no money. And since many small businesses haven’t adopted social media, you can get a jump on the competition.
This article was submitted by Katie Kapler, Director of Online Strategy for Biz2Credit. Biz2Credit is a small business marketplace that connects entrepreneurs with financing options and advice to grow their business. Send all questions to katie.kapler@biz2credit.com
Tags: 2009 Business Social Media Benchmarking Study, blog, business people, businesses, Facebook Twitter and LinkedIn, marketing, marketing lead generation, Online marketing, search engine optimization, Small businesses, social media, social networking, Twitter, web site traffic, YouTube
