Jai Ho! Slumdog boosts Indian Film Industry
Wednesday, March 4th, 2009Author : Biz2Credit Advisor
India’s Bollywood has long been a prolific producer of films large and small, but until a certain movie about a certain boy from the slums of Mumbai won an Oscar, there was little interest across continents.
India didn’t pay much attention to the American Academy of Motion Picture Arts and Science, which bestows the Oscar, and likewise, Americans would have a hard time finding Bollywood favorites at the local Blockbuster.
That’s changing, said a Feb. 23 BusinessWeek story.
The success of Slumdog Millionaire is cementing ties between the two country’s movie-making movers and shakers.
On Feb. 22, Slumdog Millionaire captured eight Oscars, including Best Picture and Best Director. Indian Allah Rakha Rahman won for Best Music Score as did fellow countrymen Gulzar and Resul Pookutty for Best Original Song and Best Sound Mixing respectively.
Unlike most foreign films made in India, BusinessWeek said, “Slumdog is like a typical Bollywood film, complete with the local industry’s favorite seasonings of survival, love, and triumph.”
Indian director Anurag Kashyap, who made a film called Black Friday based on the 1993 Mumbai bomb blasts, told BusinessWeek: “Slumdog’s Oscar tally is an absolute victory for India, as it has opened up so many gates for us.”
One possible recipient of the newfound interest could be the Film & Television Institute of India, the story said, hinting at a new trend for outsourcing. Pookutty, the Slumdog sound mixer, is an alumnus.
