Yahoo! top U.S. display ad publisher in March
Monday, May 18th, 2009Author : Biz2Credit Advisor
Google may be the top search engine in the United States, but online advertisers may get more clicks for the buck from competitor Yahoo!
Yahoo! sites ranked top U.S. display ad publisher
in March with 42.8 billion ad views reaching 139 million people online, according to a survey by comScore, which measures digital trends.
Yahoo! captured 13.2 percent of the display ad market. Fox Interactive Media ranked second with 31.4 billion ad views (9.7 percent of the market), and social networking site Facebook.com rounded out the top three with 24.8 billion ad views (7.7 percent).
Search engine giant Google ranked sixth in the comScore survey, with 4.2 billion display ad views in March.
Phone companies AT&T, Verizon and Vonage were the top three display advertisers in March.
This article was submitted by Katie Kapler, Director of Online Strategy for Biz2Credit. Biz2Credit is a small business marketplace that connects entrepreneurs with financing options and advice to grow their business. Send all questions to katie.kapler@biz2credit.com.
