Designation: Director of Online Marketing
Posted On - 31.01.2011
We are seeking an experienced Director with broad knowledge in online marketing (specifically SEM, social, display and Email Campaigns). The Online Marketing Director will be responsible for both the strategy and execution of online marketing campaigns to drive revenue growth for Biz2Credit.com.
- Identify new opportunities and provide strategic recommendations to drive revenue growth of online marketing channels.
- Create, launch, and manage SEM campaigns across 1st and 2nd Tier partners. Responsible for overall campaign strategy and day-to-day management including, but not limited to, keyword generation, bid management, ad testing, landing page optimization.
- Drive revenue growth through ongoing landing page testing and website analysis.
- Provide guidance to and mentor analysts on online marketing team.
- Take initiative to help formulate strategies / plans around future online marketing programs and opportunities.
Job Requirements and Qualifications
- 3+ years hands-on online marketing experience (preferably in SEM) managing large campaigns and budgets.
- Strong quantitative, analytics, and problem solving skills. Comfortable with large data sets and creative, outside-the-box thinker.
- Excellent communication skills and ability to work effectively across departments and teams.
- Experience managing/using online marketing 3rd party tools, partners, vendors.
- Self-directed, proactive and able to define and execute projects independently.
- Email marketing experience preferred.
Founded in 2007, Biz2Credit (www.biz2credit.com) connects small business owners with lenders and service providers, thus empowering them to grow their enterprises. Biz2Credit matches entrepreneurs with credit solutions based on online profiles that can be completed in less than five minutes in a safe, efficient, price-transparent environment. Its network consists of 150,000 users and 250+ lenders, as well as credit rating agencies such as Dun & Bradstreet and Equifax, and small business service providers including Dell. Having secured nearly $500 million in funding for small businesses throughout the U.S., Biz2Credit was named the top financing resource byEntrepreneur magazine in 2009.
To apply for the post, candidates can mail their updated CV at
email@example.com or send detailed CV with certificates at
18th Floor, 333, 7th Avenue
New York, NY 10001
212-644-4555 x 104