Expert Advice / Software Solutions
Nixan Crasto

The Importance of SEO for SMEs

With the recent economic downturn, it comes as no surprise that when it comes to budget cuts, it is the advertising and marketing budget that has to face the most immediate and inevitable risk of being slashed. Being a discretionary expense, the management needs to show little hesitation before making that decision. However, within advertising [...]
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June 25th, 2009
Author : Nixan Crasto
Thomas Abraham

The Customer Jigsaw

Thomas Abraham, Managing Director, Sage Software India (P) Ltd Small & Medium enterprises in India end up using different applications to manage customer information. Sales and Customer service employees use CRM applications while the Accounting and Finance teams use ERP applications. Another important point to note has been that while CRM applications have been developed with [...]
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June 4th, 2009
Author : Thomas Abraham