With the recent economic downturn, it comes as no surprise that when it comes to budget cuts, it is the advertising and marketing budget that has to face the most immediate and inevitable risk of being slashed. Being a discretionary expense, the management needs to show little hesitation before making that decision. However, within advertising [...]
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Thomas Abraham, Managing Director, Sage Software India (P) Ltd Small & Medium enterprises in India end up using different applications to manage customer information. Sales and Customer service employees use CRM applications while the Accounting and Finance teams use ERP applications. Another important point to note has been that while CRM applications have been developed with [...]
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