Last month, Search Engine Strategies held their annual conference in New York City to educate online businesses on the latest internet marketing trends and tips. Biz2Credit attended the week long expo to bring you the most up to date information on how to improve your sites organic search ranking.
Here are a few takeaways:
Fact: Top-notch software engineers at Google, Yahoo! and Live constantly refine search algorithms to weed out keyword spammers and provide users with relevant content.
Tip: Make a list of frequently asked questions by clients. By publishing articles and blogging on your site about these issues, you can build credibility with search engines and potential customers.
Fact: Complex global, secondary and tertiary navigations without breadcrumbs (page tracking) make it difficult for a user to figure out where they are and where they want to go. Search engines need help too.
Tip: Submit a Sitemap in XML format to all major search engines and post a Sitemap in HTML to your Site for users. Also, pay attention to title tags and headlines. Google’s algorithm heavily weights keywords in page titles and displays them on search results. It helps to submit your site URL to business directory sites like Resourcelinks Business Directory.
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