St. Patrick’s Day commemorates the death of St. Patrick, the patron saint of Ireland. New York City (NYC) too is all set to celebrate St. Partrick’s Day with a parade that would add oomph to the festival. Special plaques will be offered to businesses depending on how much they contribute to the parade. Each parade sponsored will receive special awards and congratulation letters. This certification will make it easier for small businesses to find loan grants from banks and other financial institutions to further their business.
The National Retail Federation (NRF) stated that total U.S. spending related to St. Patrick’s Day this year is expected to reach $3.44 billion. This is up from $3.29 billion spending last year. Celebrations will include sumptuous feasts, green clothes, frothy delights and joyous merrymaking that are considered part of this grand occasion.
It is a good time for businesses too to gain exposure and make their business known to people by participating in the festival actively. Businesses are keeping their websites posted with wallpapers and other decorations in green to spread the spirit of the Paddy day. This event is very special for consumer retailers as they use it as a means to merchandise their products.
The Consumer Intentions and Actions survey conducted by NRF has found that this year 52.4 percent of Americans will participate in the Irish holiday as compared to 45.2 percent celebrants last year. The spending too shall be close to last year, $33.97 vs. $33.05 in 2010. The total spending is estimated to reach $4.14 billion.
During the festival, 102 million people (83.3%) will wear green apparels and will savor green beverages. Parties will be hosted and thirty-eight million Americans (31.2%) will be involved either in bars or restaurants. 41 million will make special dinner and 31 million will decorate home and office. So, consumer spending will definitely increase and this year’s celebration will be a nice boost for companies that would participate and promote the holiday.
This article was submitted by Rohit Arora, co-founder of Biz2Credit. Biz2Credit is a small business marketplace that connects entrepreneurs with financing options and advice to grow their business. Send all questions to