Florists in every city are breathing a collective sigh of relieve now that Valentine’s has come and gone. There were delivery trucks of every make and model rushing through traffic to make their deliveries in time. Sometimes it takes a master in the art of logistics to get every order out the door and into the right hands. All flower shops love the sales but are happy that not every day is like Valentine’s.
Many small business owners can related to the comedown after a peak season. You now have a chance to catch your breath and take inventory of how the customers who ordered from you perceive you and your business. You did the job you were paid to do. You do not earn judos for that. Take a look at your van or delivery vehicle. What does it say about you?
People who received flowers from a company that operates a beat up clunker cannot have a very good impression of the quality of roses that were delivered. If you do not care about your image and vehicle, how are they to trust your judgment in selecting prime floral arrangements? You now have an opportunity to make things right before the Easter/Spring rush. The work you do now could bring in many more customers down the line.
If your van has dings and dents on every panel and your logo is faded, it’s time for an overhaul. No one wants to log a claim with the insurance company particularly when there is the big deductible – and resulting increase in your rates.
Simply take the van to three body shops and get bids on how much it will cost to make your delivery vehicle look good again. If you do not have the means to have the repairs done now, consider getting a micro loan for a short period of time. If you accept at least $1,000 a month in credit card payments, the small business loan could be even simpler.
Get the work done now that the big rush is over. By the time Easter is here and spring arrives, you will have the nicest looking van on the road. Everyone will pay attention and want to order their flowers from you for all the June weddings.
This article was submitted by Mary Branca, she has a Bachelors of Journalism from the University of Georgia and spent 20 years in marketing management with national companies in the Southeast, Northeast and Midwest. She has combined her marketing experience with her passion for writing.