Small Business Saturday is the Saturday that falls between Black Friday and Cyber Monday. This year, it falls on November 30th.
Small Business Saturday was started as a day to support local small businesses and as a reminder of how important the small business world is in today’s economy. The day is also a creative way for small businesses to promote themselves and help boost the economy during the shopping frenzy known as the holiday season.
Increasingly, small businesses are investing money and offering alluring incentives to their consumers each holiday season. This is Small Business Saturday’s fourth year, and the number of small businesses that will advertise on TV, the radio, the newspaper, or social media for this year’s Small Business Saturday has actually doubled in comparison to last year.
How can you use Small Business Saturday to your advantage?
Discounts are the most commonly used incentive, but an increasing number of business owners are opting to offer a free promotional gift with all purchases. Other common promotions are buy-one-get-one-free, and coupons. To attract attention to these promotions ahead of time, email all the customers on your mailing list. Get them excited every day on your preferred social media platform. Have flashy signage to put on display in your business.
Many companies are big supporters of Small Business Saturday—among them are FedEx, American Express, and Foursquare, which all have special offers for small business entrepreneurs specifically for this day.