The Internet offers a world of opportunity for marketing your small business. But with so many options, where do you start? What’s the first step towards creating an online presence for your small business? How can you use social media sites, website development, and search engine optimization for your company’s benefit? Read on for some helpful tips on how to market your small business on the web.
A company website provides a central point from which your consumers can find all the information about your business in one convenient location. This is a worthwhile investment—even a very basic website on a simple platform such as WordPress can be great if you’re just starting out. Make sure your website is easy to navigate and does not have any errors or pages that load too slowly, for this can reflect poorly on your small business. Think of your website as the first impression that your small business will make on potential consumers. Also, with more and more people wanting to conduct transactions by phone, look into having your sight optimized for mobile users.
2. Social Media
In the beginning, it is difficult for you to be active and responsive on a bunch of social media sites at once. So instead, choose one social media platform and stick to it. Facebook and Twitter are great options if you’re targeting a younger market. If your company is business-to-business, then LinkedIn is a good bet. If your small business is centered around design or decorating, Pinterest is a helpful choice because of its focus on photographs. Be sure, though, that once you launch your social media presence on one platform, you check it—and preferably update it as well—every single day. Don’t leave potential consumers hanging.
3. Search Engine Optimization
Search engine optimization techniques can be costly and require a lot of resources. Instead, focus on creating an organized and efficient website. This way, search engines can find the pages on your website more easily. Once your small business is more established, you may consider hiring a SEO expert, but keep in mind that there is no single surefire way to magically start appearing on more search engines.