The New Year presents an opportunity to reexamine your small business marketing. Are you spending enough? How are you marketing? Are you taking advantage of technology? Here are some tips.
1. Develop a Goal-Oriented Marketing Budget
You might be surprised to find that 1 in 4 business owners do not spend any money at all on marketing. Let 2014 be the year you start allocating a larger budget to marketing, which will allow your business to better adapt to the changing climate of today’s marketplace. Measure your marketing strategies by return on investment, because these strategies should position your business in places where consumers are going to do more research and are more likely to purchase your products. It’s okay to be flexible and try out different marketing tools to see which are most successful.
2. Design a User-Friendly Website
With more and more businesses gaining a stronger online presence, it is important that your company’s website be a priority. The interface should be user-friendly, and your company’s contact information should be easily accessible. Always incorporate keywords into your website’s content, and regularly update your site based on current sales, events, or the release of new products or services. You do not need to spend a fortune to create your web site. Companies like Wix.com and Go Daddy offer inexpensive web services that can quickly establish your web presence.
3. Make Your Website Mobile-Friendly
In keeping up with the mobile era, it is essential that you optimize your company’s website for mobile users. Your first step should be to conduct a mobile audit, to give you a sense of which consumers are accessing your website through mobiles, and why. Then you should create a mobile website, which should be a simpler version of your actual website and should highlight the key topics that most people generally want to know more about.
4. Have a Social Media Presence
Businesses who have social media channels are taking steps to increase loyalty and interest in current and potential consumers. Do some research into the different social media platforms to find out which is best for you and your company. Twitter may be most appropriate for companies who constantly have new products and events to broadcast, while Pinterest is great for businesses that want to share visually appealing products, like food, design work, or art.