The small business world can at times be very unpredictable. The government shutdown last year, for example, certainly did not do America’s small businesses any favors. While there is no way to predict the future with 100% accuracy, here is a guide of what 2014 might hold for small business entrepreneurs.
1. Challenges in the Labor Market
Small businesses may struggle this year to find skilled workers to fill some of their positions. This problem will not be new to 2014;monthly reports from the National Federation of Independent Business indicated that many entrepreneurs are struggling to find skilled workers.
2. Increase in Cloud Computing
Ever y month, more and more small businesses are moving onto the cloud, and because of this, many cloud providers are beginning to charge more for their services. In 2013, 43 percent of small businesses in the country used cloud computing—a five percent increase from 2010.
3. Increase in Social Media Usage
More and more small businesses are also utilizing social media to attract and keep customers. Depending on the nature of the company, Twitter, Facebook, YouTube, Instagram and Pinterest are all commonly used options.
4. Increase in Online Videos
With the surge in smartphone usage, and the increasing presence of videos in Google searches, web videos have grown exceedingly popular. Many small businesses are uploading “explainer videos” onto their websites as a supplement to text. These explainer videos generally present information about the company’s products and services in a simplified format.