Today’s business world is becoming more and more digitized. As an entrepreneur, you must seriously consider creating a strong mobile presence for your small business. Increasingly, people like to conduct transactions — ranging from holiday shopping to applying for small business loans online — via their smart phones and tablets.
A mobile presence will allow your small business to increase its sales, production, and accessibility. You can go with one of two options: mobile websites or mobile apps. Here are some insights:
1. Why Design a Mobile App
It is cheaper to design a mobile website than a mobile app, but many small business owners are opting for the app. Apps often offer messaging tools and push notifications to promote products and services of the company, often automatically updating users with the company’s latest promotions and events. ‘
2. How To Create a Mobile App
Many entrepreneurs hire a mobile app consultant and developer to create the app for the small business. You can opt for a standard app that has frequently utilized features and functions, or you can choose to design an entirely new, customized, unique app which the developer will create from scratch. This tends to be a much more costly option in comparison to a standard app. There are also app developing firms that help with the whole process of designing and developing the app, which tends to be cheaper.
Whichever route you decide, mobile is where it is at in 2014. Keep up with technology to stay ahead of your competition.