Many people are under the impression that marketing is difficult and expensive. However, some of the most effective marketing strategies can actually be quite affordable. There are many ways to spread the word about your small business.
Read on to find out some proven methods that have stood the test of time.
1. Give Away Free Stuff
Customers can sometimes be hesitant to try new things, especially if the products are unusual. Allowing customers to sample your product for free is a good way to get the word out about your company. Moreover, potential customers are often more open to trying something new if they don’t have to spend any money. It removes a layer of risk.
For example, if your company sells cosmetics, try offering small samples of the various facial products or moisturizers that your company offers. Consider offering giveaways once in a while. Don’t give away something that is easily lost or overlooked, though, like pens.
2. Start With Your Local Community
Branching out and gaining recognition usually starts in your immediate vicinity. Attend various events in town—fairs, markets, or networking events— to get your company’s name out there. For example, if you recently opened a restaurant, offer to cater a community event at a cheaper price than your competitors would offer. Dozens of people will be sampling your food at the event, and if you wow them, the word will be spread about your restaurant.
3. Support a Good Cause
Supporting a meaningful cause or organization will allow you to gain exposure while also helping out the community. People who also support the same cause or organization will be more likely to appreciate and support your business. For example, you could work with an environmental organization to make your business and its products environmentally friendly. Both your company and the cause that you’re supporting will gain exposure, so it’s a win-win situation.