Maintaining cost-effective shipping strategies can directly boost the bottom line of your company. Developing and implementing a set of guidelines can help prevent overpaying, while maintaining consistent delivery to your consumers. Here are some concepts to keep in mind before you start shipping products to customers:
1. By Air or Ground?
Consult a shipping specialist to determine whether a package should be shipped by air or by ground delivery. Depending on the distance of the destination, the weight of the package, and the value of the product, you can save a bundle of money by choosing the more cost-effective delivery method.
2. Establish Policies
Make sure that customers are notified when they are paying for shipping and when your company will provide it for free. For example, standard shipping might be free for your customers, but overnight delivery requires a fee. Also make sure your customer service representatives, if you have any, are in the know—they are often the ones communicating directly with potential customers.
3. Consider Consolidating
“Less than truckload” shipments are between 150 and 20,000 pounds. For shipments that fall in this range should use a freight consolidating service. This will allow your shipments to be consolidated with other shipments to create a truckload, thus saving you money. If the total weight of your shipment is equal to or greater than a full truckload, the carrier will go straight to your small business, load up the vehicle, and go, thus saving you time.