If you are considering starting or are currently starting a business of your own, chances are you have heard the term SEO or Search Engine Optimization. SEO is the way that website owners ensure that their site is picked up by the search engines when someone looks for something related to their site.
It is virtually impossible to run a business without a website in this day and age. The world searches for what they need online. If you do not have a site, customers are going to miss you.
Following are three things you need to know about SEO before you start your business.
SEO Optimization is Not an Option
Everyone else is doing it, and if you don’t your site will be left behind. The problem is, if it is done poorly, SEO efforts could do more harm than good by leading to penalization by Google. If this the case, not only will your site be left behind, but according to the search engines, it may as well not exist. The morale of this story is that if you do not know what you are doing, either learn, or hire someone who does know. An SEO expert and a good writer could be the best money you ever spend.
Content, Links, and Social Media
These are all things that a good SEO person will know, but you as the site owner need to know why they are important. Good content is not only what keeps people on your site, but it is what gets you the other two things, links and social media activity. People link back to good content and people share, link, retweet, and pin good content. Good content is the key to it all.
These days, online activity is as powerful in brand building as any other form of advertising. It only works, however, if your SEO is solid. Your logo has to be everywhere, from the thumbnail when your site is shared to the banner on your site. Everywhere you see activity online related to your business should scream your brand. SEO now plays a major role is getting your brand out there.
Of course, starting a business cannot happen for most without financing, and without the business the SEO is irrelevant. If you need finance for your business, Biz2credit can help. Our network of over 1,200 lenders is sure to hold the perfect lender for you. To get started, visit Biz2Credit.com.