You may not realize it, but your website can damage your ability to get a loan. It would be crazy to imagine that if you have an existing business website when you apply for a loan your lender would not look at it. What do you want them to see? You want them to see a site that will draw and keep customers. After all, how can you pay back a small business loan if you do not have customers?
If customers see a poor, non-user friendly website, they will not be impressed. With the amount of internet searching that goes on today when looking for a place to do business, it is wise to take into account the impression your website makes. Following are some common mistakes that can make a very poor impression on the lender.
Broken and Outdated Links
If a lender visits your page and clicks on a link that either takes them to an error message or somewhere else other than where it is supposed to, it is going to look bad. Avoid this by double checking links on a regular basis. If they no longer apply or work the way they are supposed to, either fix them or remove them. Whether it is weekly, monthly, or every six months, do it, do it regularly, and do it one extra time before providing your web address for a lender.
If you have tons of duplicate content and replicated titles, it is going to look like you threw something together quickly in an effort to fool your lender. Rest assured he or she will not be fooled. Each page should have a different title and useable, relevant, unique content.
Content that is copied, not from credible sources, or stuffed with keywords in a failed attempt at SEO is not going to impress anyone. Content should be relevant and useful to your customers. It will not do you any good otherwise. The whole point of your site is to increase business, and a poor site will not do that. A lender checking out your site is going to know this.
It is better to not have a website at all than to have one that is poorly built. If you have one, be certain it does or at least is designed to do what it should do before you seek financing. If you need too, hire writers, designers, SEO experts, and anyone else necessary in an effort to make your website do what it is supposed to do, which is attract customers and make a sale. If you do this, your business will grow and any lender will know that your site is working for you. A website is not going to make a decision for a lender if all other variables point the same way, but if the lending decision is on the fence, it could make or break your ability to get financing. Make it awesome to begin with and you don’t have to worry.
When the time comes to seek out financing, Biz2Credit can help you find small business loans, equipment loans, startup loans, and other financing to fit your needs. Our network of over 1,200 lenders is available for us to match all of our customers with the perfect one for them. Visit Biz2Credit.com for more information.