Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?
Podcasting is cost-effective and simple. Read on for more tips to start podcasting for your small business today.
1. Discuss Evergreen Topics
Try to stick to content that is not time-sensitive. If the topic of your podcast will still be pertinent or interesting in two years or five years, that’s a strong topic. Having content that will last is the most effective way of garnering attention.
2. Commit to a Schedule
As a podcaster, you should post content on a regular basis. Stick to a set schedule; once a week is great. Your listeners will want to know when to expect new content to be posted.
3. Branch Off to Other Platforms
Once you start podcasting, you can use them to gain access to other platforms. If they become very popular and garner a lot of online attention, consider holding a seminar or other speaking gig. Clearly, people want to hear what you have to say.
4. Cater to Customers
Ask customers what topics they would like to hear about. Chances are good that your other customers are curious about similar things. This will ensure that your podcast garners more interest among your target market.
Podcasting allows you to create your own marketing campaign, without all the pesky advertising companies and hefty fees involved in advertising. Start making a name for your small business through podcasting today!