Starting a blog can do wonders for your small business! You can use it to emphasize your company’s mission, position yourself as a leader in your industry, and attract the attention of potential customers. Not only will your company get on more people’s radar, but your company will also gain more customer loyalty. Here are a few things to keep in mind when starting a blog.
1. Identify Goals
What do you hope to gain from starting your blog? Maybe your main goal is to draw new customers, or maybe you hope to attract investors. Whatever the case may be, your goal should define how you proceed with your blog.
2. Know Your Audience
Whenever you are writing a new blog post, think about what your readers already know, what they don’t know, and what they want to know. Your website should include a space where people can write questions or suggestions, so you may have a better sense of what your readers are curious to know more about. You can even leave a suggestion box in your business for customers to drop notes in.
3. Post Regularly
You should post new articles regularly. It doesn’t matter whether it’s once a day, twice a week, or every Monday. Choose a set schedule and stick to it, so readers will know when to look out for new posts. It can be disappointing for readers when they visit your blog in hopes of seeing a new article, but you have not yet posted by the time you usually do.
4. Less Is More
Your blog posts don’t have to be essay-length articles about how great your small business is. Sometimes just a simple photo, flier, or even a few words will remind your audience that you’re staying active, or that some upcoming event or promotion is fast approaching. The main purpose of your blog is to generate interest and loyalty, not necessarily to educate your audience about what your business entails.
5. Include an “About Me” Section
Nearly every popular blog in the world has a strong “About Me” section. This is the space in which you can inform all your readers about your small business, business goals, and business values. Don’t overlook this section! This is your chance to make a first impression, so take the time to craft a succinct yet creative one.