Do you remember the brutal winter that most of the country suffered through this year?
Do you remember saying this to yourself? “I will take a scorching hot day in the summer over this ice and snow anytime.”
Enjoy the warm months and take a stroll to visit your local small businesses such as outdoor cafes and restaurants, retailers and other types of small shops that stand along your downtown corridors.
If you are a small business owner, it is the perfect time to take advantage of your local customers, who are eager to get out and enjoy the warm weather. With that in mind, here are some tips that the small business owner can rely in order to soak in the cash while soaking in the sun.
Summer is here, so let us go outside
This time of the year is when there are plenty of local festivals, streets fairs, farmers markets and flea markets. Promote your brand and introduce yourself and your business to visitors at outside events. It is at these functions where you will be able to draw in new customers in a relaxed atmosphere.
Communicate and interact with the organizations that sponsor and hold outdoor events. These organizers — in an effort to promote the entire event — will use your business as part of the draw. Your business will be featured on flyers, print media ads and social media outreach. Of course, it may cost money to make money so check on all aspects of these outdoor events in order that you have the opportunity to make money without having to spend too much.
One way to lure in hungry customers will be outdoor seating, if available. To maximize al fresco dining, check that you have enough tables and chairs. Also, sprinkle your menu with summer-type fare in both food and drinks.
Target those vacationers
School is out and now people are pouring down the shore area or to the mountains to enjoy their vacations. You have to maintain a marketing budget to bring these people in. A great way to draw customers to a restaurant will be to promote free appetizers or desserts or discount meals and drinks.
If you have an advertising budget, then contact the media in your area that will be able to reach out to the vacationers. Having your business printed in those free supplements and pamphlets that are distributed around the town is a strong and efficient way to send out your message. Touch base with local media editors, who are always seeking story ideas for their publications and sites, especially during the summer when the news is light since local governments convene less and schools are of for break.
Create giveaway promotional items with your company name, website, and contact information on them. You can showcase your business on a number of items such as small footballs and basketballs, Frisbees and water bottles. And seek out other local companies in an effort to co-promote each other.