What’s in a name?
In terms of businesses, a whole lot. Your business’s name will become your trademark, your logo. It can feel so difficult coming up with a name for your small business because you want it to be short and sweet, but catchy and descriptive. The pressure feels immense! Here are some tips to follow when naming your company.
1. Name the Brand, Not the Website
It can be instinctive to come up with a decent name and immediately search it up to see if the domain name is taken. This isn’t the best strategy because more likely than not, the domain name is indeed taken. Your business’s name is much more than just a URL—it’s a brand, the trademark by which consumers will know your business. Instead, think of your name in the context of the actual world, not just the online world.
2. Make a Good First Impression
It’s not a good idea to misspell words on purpose or add unnecessary letters that don’t change the meaning of the name. All those extra letters or misspellings can make the name difficult to read or pronounce, which could drive customers away.
3. Don’t Create Unnecessary Difficulties
Don’t purposefully make your name super clever or difficult to pronounce, as you will spend too much time explaining to people what the name means. If your name is too complicated, you will spend most of your 1-minute elevator pitch explaining why you named your small business a certain way! Don’t cause yourself technical obstacles, and keep the name simple.
4. Just Be Descriptive
There’s nothing wrong with having a name that is just plain descriptive. It doesn’t have to be boring, especially if your small business has a very specific niche that few other companies occupy.