“Build a better mousetrap, and the world will beat a path to your door,” goes the old saying. So how does that apply when marketing your small business in today’s economy?
There’s a good reason you obtained a small business loan, you are passionate about your business. Chances are, someone else is equally excited about your craft, whether it’s for a restaurant, a clothing store, or a hip, new coffee shop.
So, how do you keep up with — and surpass — the competition?
1. First, get to know who the competition is.
Where are they located? What are they offering that is similar? Different? Go shop at their store, eat at their restaurant, purchase their java.
2. Second, what do you have that they do not?
Is it Product? Pricing? Atmosphere? This is your USP. Madison Avenue calls it a Unique Selling Proposition. It’s what makes you you and your product or service unique.
3. Third, be the best.
The world will indeed beat a path to your door when you offer top quality. But be sure to know your competition. Let’s just say, keep your customers close — and your competition closer.
To get the most out of your Unique Selling Proposition and your small business loan, turn to Biz2Credit. A wide variety of information is available on our site or from one of our experts by calling (877) 861-2210.