Small businesses are all about selling a product or service in as cost-efficient a manner as possible. Your goal is also to set your business apart from the competition. How can you bring customers into your business?
Marketing doesn’t have to be costly. The Internet is widely accessible, and much promotion can be completely free! Read on for some tips on how to best market your small business.
1. Social Media
Tweet and post about your business. Gather an online following, and the appreciation for your company will spread. There is no charge usually, but utilizing social media does require an investment of your time. However, many companies have put themselves on the map via social media.
Every company needs a website — both for your existing customers and potential ones. If you don’t have one, people have no way of getting to know more about your business and what it has to offer. Create an easy-to-navigate, visually crisp website, and keep it updated.
3. Mailing List
Keep a pad or paper at the cash register of your business, or have a box on your website, for people to leave their email addresses. Send out weekly emails to your mailing list, with updates about in-store promotional events or online sales. Stay on your customers’ radar!
4. Promotional Videos
A picture is worth a thousand words, but a video can speak even more. More and more small business owners are turning to professional videographers to help companies create appealing videos for marketing purposes. Although this may cost some money, the benefits are numerous—you can embed the videos directly on your website, so it’s the first thing people see when they visit. Or you can play the videos in your store, or send them to people on your mailing list.
5. Help One Another
Every small business is looking for more publicity. Why not find an entrepreneur whose business purpose is complementary to yours, and help promote each other? You will get twice the online presence, and you’d be helping a fellow business succeed. It’s a win-win situation.
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