The process of finding more patients for your medical clinic has a few different steps. Aside from the obvious — providing great medical care and service — you need to think about how you are encouraging foot traffic and maintaining contact with patients. Read on for tips on how to get more patients for your medical practice business.
1. Schedule Appointments Right Away
After a patient has finished a teeth cleaning or an eye appointment, schedule the next appointment right away, even if it’s a year later. Send a postcard or an email a week or two before the next appointment approaches. Follow up on the phone to confirm the time. Make it easy for patients to come back to you.
2. Train Employees
From scheduling an appointment on the phone, to greeting customers when they walk in, to taking their blood pressure before the doctor comes, every point of contact during the appointment helps define the customer experience. Make sure to spend time training employees to always be courteous and professional.
3. Offer Incentives
Supply customers with incentives for referring their friends and relatives to your medical clinic. If you’re an eye doctor, offer a discount on prescriptions for glasses or contact lenses. If you’re a dentist, offer a supply of oral care products. Rewards will make your customers more likely to recommend your clinic to others.
4. Get Known Within the Community
Give talks at schools and universities, or organize events for the city chamber. Coach your children’s sports teams, or serve on a church board. The more well-known you become in your area, the more likely you will be to increase patient volume.
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