Nothing catches customers’ attention better than a freebie… or the perception thereof.
“Free” has been cited as one of the most popular words ever used in advertising. Marketing experts well know the value of its judicious use. And there’s no reason that today’s small business owner shouldn’t join in the fray.
Just because you offer a product or service for “free,” doesn’t mean you’re offering it for “nothing.” When you have an occasion to adopt this marketing approach, there’s a good chance that by being benevolent, you may actually generate more customers for your business.
Word-of-mouth about a particular sale or a popular giveaway could bring even more people coming through your doors. And giving something away could wind up providing your small business with incremental growth.
So consider giveaways, percentages-off, and buy-one/get-one offerings, because while you may be giving something away, you could be getting plenty in return.
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