image source : flickr.com
How often have you heard these lines: “Don’t make a big deal of my birthday,” “No presents, please,” or “I’d rather just skip the whole thing.”
I respectfully disagree. After all, who doesn’t like feeling special — even if just for one day or one moment? And here is where today’s small business owner can look like a hero in their customers’ eyes: A personalized birthday celebration.
When you gather information from your customers: email address, favorite color, preferred coffee, etc. Why not ask for their birthday? Month and day only, please, unless required otherwise. (After all, no one likes to admit their age.)
Then, when your customer’s Big Day rolls around, send her or him a card with a special business-related gift, such as 20 percent off their next visit, a special entrée offer, or a free cup of the aforementioned coffee.
You can mail it in a card or, if you really want make an impression, acknowledge them and their birthday the next time they stop into your establishment.
Today’s “delight and surprise” marketing mantra will surely touch your customers deeply. In turn, they say nice things about you and then become an advocate of your small business. With this type of one-on-one marketing, you will be amazed how you can grow your business.
Here’s another reason to celebrate: Biz2Credit. Our professionals will always treat you like an individual. Visit Biz2Credit or call (877) 861-2210.