For small business owners, providing your customers with that extra-special experience could pay off handsomely in the long run. But going the extra yard doesn’t mean taking on extra expenses.
Here’s how you can bring in more customers — new and prospects — to your establishment: In-store special experiences. Turn your operation into a destination to stir imaginations and create endless possibilities.
Running a restaurant? Host a weekly or monthly cooking seminar (on your slowest night or afternoon, of course).
Operating a coffee shop? Set up “Tuesday Tunes” or “Friday Night Festivities” with a guitar player strumming on the side.
Bookstore owners? Hold a “Meet the Author Night,” complete with book readings and/or signings.
Promote the event on your Web site, in the local paper, in your weekly emails to customers and, of course, on hand-outs in your store, and watch the folks file in!
So, think “show business” when it comes to making your small business more appealing than the competition.
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