The holiday season is well documented for bringing in the most business of the year. You and every other area small business are vying for customers, trying to move merchandise that will boost sales.
However, it’s the little “extras” that can make your small business stand out, especially during this busy time.
To ensure your shop is a stop on the seasonal route (and a welcome retreat from the festive mayhem), provide something special, showing your customers they are valued. Shoppers will appreciate kind gestures, such as free gift wrapping, cups of warm cider or hot chocolate, or a personalized thank you (pen, chocolates, bookmark) with your business’ insignia. And they will tell their friends – in person and online through emails, texts, and social media.
On Black Friday (or late Thursday night), keep customers in mind and provide services they will find welcoming during this often frantic experience. Set out chairs and supply coffee and snacks in one corner of the store, along with special sale items. If you are a restaurant or coffee house, consider offering a light breakfast in the early, early morning when customers need to recharge.
After all, don’t you want your business to be known for its warm, friendly atmosphere, welcoming customers back time and again? Service is what they will come to expect and you can easily provide – before, during, and after the holidays.
For more small business tips, with an eye on the future, check out Biz2Credit. Our professionals will always treat you like an individual. Visit Biz2Credit or call (877) 861-2210.