When Deck the Halls first appeared in sheet music in 1866, I’m sure the lyricists had no idea how the holiday season would evolve a century and a half later.
In those days, live greenery was considered trendy décor. We, however, live in more showy times. Some small businesses (and homes) I walk into during the holiday season are an overwhelming combination of classic, trendy, and gaudy arrangements of colors and design. Sometimes this is just too much to take in, even for true holiday lovers.
While you want your customers to get into the holiday spirit, purchasing requested items for friends and family (and impulse items for themselves), you don’t want the decorations to become a main focal point (unless, of course, you primarily sell holiday decorations).
Here are some holiday decorating tips for your small business:
1. Less is more. What’s wrong with single, white electric candles in your windows? Sure, some big department stores are renowned for their enormous displays. Chances are you don’t have the frontage to top them. So, keep it simple.
2. Think secular. Remember, it’s the “holiday season.”.= Be respectful of your community and the variety of beliefs your patrons observe during this time of year.
3. Stay classic. Trends may come and go, but traditional colors of the season – silver and gold, blue and white, and red and green – are the colors that stay and remind patrons of fond holiday memories. If you feel daring, consider colors just outside the traditional palette and add a little magenta, icy blue, or emerald to your displays.
It’s the most wonderful (and sometimes exhausting) time of the year. Keep your small business storefront display simple and your customers will appreciate (and remember) your tasteful touch.
For other bright ideas for small business owners, including small business loans, turn to Biz2Credit. Visit https://www.biz2credit.com or call (877) 861-2210.