Customer service is not something to brush aside. In fact, many small businesses fail in part due to the simple reason that the owners did not pay enough attention to the people who keep them in business. Here’s why customer service is so important (now more than ever):
Never lose sight of the fact that your business exists to serve the consumers. It matters what they think of your company. If customers tend to agree that the packaging on your products is flimsy, you should take that into consideration. If customers think your restaurant should be brighter or cleaner, they likely are right.
2. Growing Competition
Businesses are springing up across the country at a very fast rate, especially given the relative improvements that the U.S. economy has been seeing in recent years. If your store and a competitor offer similar products or services, but the other store’s owner is friendlier and more helpful than you are, then chances are that customers will go elsewhere.
The entrepreneurial world is all about connections. The more you talk to customers, the more helpful connections you will make. View every interaction as an opportunity to network. You never know who you will meet than can help your business reach a new level of success.
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