Thanksgiving has transformed from a holiday for reflection and gratitude to a retail shopping spree. In recent years, retailers seem to open earlier and earlier with many even opening Thanksgiving Day itself. We have seen over and over that big sales offered on Black Friday can jumpstart a retailer’s holiday season.
Read on for helpful tips on how you can use Black Friday to your advantage.
1. Promote Your Offerings
This one is a no-brainer. Black Friday gives you the chance to bring new customers into your store. Make it known on social media and on your website, and promote as much as possible.
2. Introduce New Products
Since customers are already experiencing spending fever, Black Friday is a good time to introduce new inventory. Bring our new products before Thanksgiving week, and Black Friday will help to clear your shelves!
3. Train Employees
Black Friday is a great opportunity for you to train your employees and review expectations. Black Friday is inevitably going to be hectic, chaotic, and downright stressful, so make sure employees are prepared.
4. Increase Sales
If you plan appropriately for Black Friday, your sales should be boosted for the week of Thanksgiving, and hopefully beyond. The time it will take to plan for Black Friday should pay off in the end.
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