Virtually every business is online in some way these days. If you are a small business owner and you do not have a website, blog, or at least a Facebook page, you are missing out in a huge way. While most every home grown business knows that advertising and even selling via social media is the quickest and easiest way to get started, there are some ways social media could be helping you that you could be missing.
A blog or a Facebook page is the perfect way to interact with potential customers, new customers, and old customers. The interaction with potential customers is pivotal. It is a way make an impression on them without them having to come into your place of business.
Before social media the only way this happened was through advertising. The one-sided radio spot or newspaper ad is well and good, but there was no way for a potential customer to get a feel for the atmosphere and attitude. Interaction is key and social media makes it all possible, and could make all the difference is someone coming in or just passing by.
Having a website, blog, or other social media site is great, but you have to pay attention to it. It is almost worse for someone to visit your site and see that you are never there than for them to not visit at all. Keeping your site warm, welcoming, and active is important. If you do this, it can result in big sales in the long term as this is the first impression many will have. If they are able to come to your site or page and give criticism that is responded to in a timely manner, it will make an impression as well. Do not neglect your social media sites. Pay attention and respond accordingly.
It may cost a little more than doing it yourself, but if you have trouble finding the time to keep up your social media sites properly, it could be a very wise decision to hire someone to do it for you. They can monitor the sites, interact with customers upon your approval, and keep you abreast of whatever you may need to know.
If you find you need to look to some financing options to make this happen, visit Biz2Credit today. Our network of over 1,300 lenders offer lending products ranging from start up unsecured business loans to small business lines of credit, and even commercial real estate finance. Financing from getting started to the everyday is just a click away.