Right now, you are probably running on overdrive.
This is an extremely busy time of year for small businesses owners – the flurry of customers, the quick restocking of seasonal items, and the requests for unusual merchandise.
But if you could stop for a moment and think about what’s ahead, the hectic business of the holiday season could carry over well into the new year.
Perhaps it wasn’t by accident that marketing genius John Wanamaker of the famed Philadelphia department store (and eventual chain) thought up the first White Sale way back in 1878; a sale that commenced in January.
The holiday shopping rush was over, all the most-wanted goods were gone. But linens remained well stocked — and they only came in one color back then. Thus started a tradition that launched decades of imitations.
So, what can you promote in the early weeks of the new year?
When you have a quiet moment during the day, give a look around your business. Write down whatever ideas come to mind, and give some thought about planning ahead. The season moves quickly, so act now to start the new year off right.
Biz2Credit is ready to help small business owners all year long. You can find us on https://www.biz2credit.com and phone (877) 861-2210.