New York City is always changing. Leave for a few months, and when you come back, your neighborhood can almost look unfamiliar. A local bar closes and turns into a Starbucks, while the costume store down the street now sells hardware. How can you make your business last in the city that is ever-changing? Read on for some tips.
1. Be Unique
Easier said than done, but having a one-of-a-kind business model can be the key to staying alive in the Big Apple. Instead of opening a traditional fast-food restaurant, try a more unique Chipotle-style assembly line that allows customers to choose their toppings. Instead of launching a consignment store, open a boutique that showcases hand-made clothes by local, up-and-coming designers.
2. Cater to More Markets
If you open a costume store specifically for children under the age of 8, you will not get nearly as many visitors as you would if you opened a costume store for people of all ages. Don’t close yourself off to any group either. If you open a Latino cuisine restaurant, for example, make sure the menu has English translations that are accurate.
3. Stay Open Longer
In the city that never sleeps, it helps to open early in the morning and to stay open past normal business hours. This may be difficult depending on how many people are on your staff, but keep it in mind.
4. Become Friends with Regulars
This applies to small businesses in all areas, but especially in busy metropolitan areas like New York City. With so many establishments to choose from, customers can always go somewhere else instead of coming back to your place. By being on friendly terms with your regulars, you can ensure that they will come back to visit your business again and again, and that they will refer the place to their friends and family.
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