In today’s rush-around world, many people still enjoy slowing down and avoiding impersonal Internet shopping and the madness of the nearby – or not-so-nearby – shopping mall. And while the big box stores hawk their wares on TV, radio, and through virtual and real circulars, your loyal customers shop locally.
But how do your customers understand the benefits of shopping at neighboring businesses? Through your “word of mouth” advertising, which we’ve often discussed as a cost-effective way to promote your small business.
So, let’s take that “word of mouth” advertising to the next level, focusing on commitment to the community, your present and future clientele, and your presence in the marketplace with these key points:
1) Supporting small businesses means you’re supporting your neighbors. Invest in people who live and work in your town and you literally invest in yourself.
2) Service excellence. Customers appreciate dealing with a staff who knows the business better than someone on the other end of a toll-free number in a far-away land.
3) Shopping local has distinct advantages. Clients can find one-of-a-kind goods, which is a welcome change from the predictable chain store merchandise.
There’s just something so right about supporting your local, small businesses. And don’t you want to make sure your customers are a part of this movement?
Here’s another proponent of small businesses everywhere – Biz2Credit. Check out what we can do for you at https://www.biz2credit.com or call us at (877) 861-2210.