Today’s small business owner has myriad ways to track results. From inventory updates and clocked employee hours to bookkeeping software.
But how do you measure the pulse of the customer? Sales alone won’t do it. You have to gain insight about how they view your establishment and look for opportunities for more business. There are a number of ways to accomplish this:
First: Who’s visiting your store?
Do a headcount throughout a given day or week. Monitor who’s coming and going by demographics: male/female, age range, distance (ask for zip codes). You’ll gain a clearer picture of your target audience.
Second: Discover why they are in your establishment.
Are customers responding to a particular promotion or online coupon? Try different types of sales to see what draws more walk-in traffic. And you don’t have to be technical. It can be as simple as 10 percent off a specific item one week or buy one/get one free another.
Third: Who’s visiting your Web site and reading your blogs, downloading coupons, and ordering online (if that’s an option).
Sign onto a program that provides at-your-fingertip results of page hits and click through rates, such as Google Analytics. (More detailed programs are available, but that could come at a cost that might not be necessary for your business.).
By closely measuring how your customers think, feel, and act about your small business, you could be tracking more business in short order.
It all adds up when you turn to Biz2Credit. See what we can do for you at www.biz2credit.com or call us at (877) 861-2210.