We applaud all entrepreneurs, because it’s hard work marketing your small business.
Public Relations, Community relations. On-line networking through Social Media. The local Boy Scout troop looking for support. Or the Girl Scouts wishing to sell cookies outside your door. All of these efforts — and so many others — help establish your business and brand.
Here’s a tip to help you bring all that together, and actually have someone else do some of the work for you: Get your story to the local media.
Whether you befriend local reporters or hire a p.r. firm with established relationships, getting your story told by broadcast, digital or actual newspapers will increase your marketing presence cost effectively. A p.r. budget can be a lot cheaper than an advertising budget, and cost is always a concern for small business owners.
By inviting reporters to a grand opening, special event, or a demonstration promoting something new, you have to opportunity to educate them about your business.
The experience can be time-consuming initially (talking about your business instead of actually working), but it will be mutually beneficial. Moreover, it will create and strengthen community bonds. But be sure that the materials you share are devoid of typos and are presented in a professional manner.
So get to know your local media: check online for local news sources, talk with the Chamber of Commerce to find out which outlet they utilize for their messaging and which reporters have a favorable slant toward local entrepreneurs. In short time, you’ll be making headlines that will promote your small business.
Here’s another news flash: The professionals at Biz2Credit want to help you succeed. Visit www.biz2credit.com or call (877) 861-2210 for advice on financing.