“Music has charms to soothe a savage beast…,” quoted William Congreve, a British playwright and poet nearly 300 years ago. Turns out, music affects the mood of customers, too.
Do you play background music in your small business? If you don’t, perhaps you should consider some tunes.
Studies indicate that shoppers’ moods, attitudes, and buying patterns are reflected by the melodies they hear. And these findings affect how stores stock their merchandise, plan their sales strategy, and target prospects.
Research also show how shoppers react to specific music playing in an establishment. Too loud, and they head for the door. Appropriate to the business and customers stay longer, suggesting more purchases in the process. And that background music is the way to go; played low and unobtrusive.
So, what music should you play in your business? Consider your clients. Your physicians’ offices probably play calming soft rock tunes. Now, think about your local teen boutique with tunes that are a bit more upbeat and perky. And what about a local ski shop or skating rink? Expect to hear music that is age appropriate. Of course, you’re already playing tunes if you own a music store. But you get the idea.
It seems to reason that your cash register may ring more when you play just the right music. So, if you’re looking to strike the right note with your customers, consider your clientele, pick just the right melodies for your demographics and start humming along.
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