Believe it or not, the days are already getting longer. But it’s still winter, and most of the country is a long way off from the warm breezes of a summer evening, when visiting establishments is easier and customers may feel more generous with their purchases.
How can you – as a small business owner – help chase away the winter blahs while at the same time generate excitement among your customers and prospects?
Embrace the season!
While winter is often seen as a time to hunker down, you can make your small business a destination.
Consider special winter events:
Poetry readings. Book signings. Special family night entrees. Mid-winter reductions. Snow sales (if your region fits the bill). Stay open late an extra night and give customers a reason to stop by. Or open early one day a week to attract the moms and dads who just dropped off their kids at school.
Whatever the reason, whatever the idea, be sure to promote it on your social media page or through local advertising and online newspapers.
With so many promotional ideas, don’t let your business hibernate! By creating winter-specific events, you won’t need to count down the days until summer.
Whatever the season, you can always turn to Biz2Credit. See what we can do for you at www.biz2credit.com or call (877) 861-2210.