There’s a survey out that says more than 80 percent of today’s shoppers want to do business with a company that supports a worthy cause. That’s a pretty impressive and powerful figure.
What does your small business stand behind? What organizations do you support? Why does this matter?
While entrepreneurs just starting out most likely do not have the largess to give continuously, it is a good idea to take stock in what you believe in and, in doing so, share a personable side with your customers and vendors. This will not only create goodwill in the community, but also allow others to learn more about you.
Here’s what you should consider: any organization that means something to you and your area. From sponsoring the local baseball recreation league to serving as a benefactor to your local ASPCA branch is a win-win for all. You look good in the eyes of your customers, and you will feel a sense of pride in doing for others.
And don’t be shy about promoting the cause you are supporting, put that decal in your store window or have flyers by the register. You may find plenty of customers who agree with you and, in turn, support your business even more.
Here’s a strong supporter of today’s small business entrepreneurs – Biz2Credit.com. Check out what we can do for you at www.biz2credit.com or call us at (800) 200-5678.