Gone are the days of The Welcome Wagon, when a neighbor would knock on your door and greet you into the community with an information packet containing civic details, store information, coupons, etc. (And, if you were lucky, a pound cake fresh from the oven.) Hospitality goes way back – even in the small towns in the 1800s, folks would come from miles around to say hello to their town’s newest residents and help them get settled.
And while you don’t need to be part of a barn raising, small business owners in this century would be wise to adopt some of these welcoming traditions to become familiar with your new neighbors.
First stop: Your local realtor’s office.
Get to know your town’s best realtors and you quickly get to know the newest potential customers. Their knowledge of the market and their list of new homeowners are treasures, especially if your town or region is expanding. Keep in mind, that new construction leads to potential customers for your small business.
Next stop: Your local Chamber of Commerce.
Learn what new small businesses are setting up shop. Will they be competitors, requiring a revisit to your business model? Could they be potential colleagues, offering a complementary product or service? Either way, it’s best to know what businesses are joining your community.
Whether it’s new customers or new store owners, be sure your small business is leading the way to a warm welcome.
You always have a friend at Biz2Credit. See what we can do for you at www.biz2credit.com or call us at (877) 861-2210.