Small businesses don’t always have the means to launch fancy, expensive advertising campaigns. But that’s not an excuse to avoid marketing your business. There are timeless techniques that will help entrepreneurs get the word out about their small businesses at little cost.
1. Give away free stuff
If you’re opening a restaurant, attend farmers markets and food shows—to give away your food! Once customers taste your delicious food and see your generosity, they will be more likely to line up at your restaurant—next time as a paying customer.
2. Network, network, network
This is especially important if you’re in a small town. Being a part of the community will make it easier for your business’s name to enter people’s social circles.
3. Send a weekly email
Keep in touch with your customers by sending an update about sales, promotions, and other current offerings. If people forward your email to their family and friends, and you’ve got a great way of spreading the word about your business.
4. Support a charity
If you’re making a difference in your community, you’ll be far more likely to be recognized and supported. For example, support the recycling of electronics by leaving a bin in your store for people to drop off old equipment. You’ll create a sense of goodwill among your customers, and you’ll also be helping make the earth a cleaner place.
If you need an infusion of cash to bolster your marketing, Biz2Credit can help. Small business finance experts are able to help you choose from a variety of options, such as SBA loans, non-SBA bank loans, cash advances, other types of funding. Call (800) 200-5678 or online www.biz2credit.com.