Texts. Tweets. Emails. Apps. Everyone may seem to have their head down, staring at the newest electronic device, but there is still a dependable mode of communication available that should not be ignored.
The U.S. Postal Service has brought mail to your doorstep six days a week – regardless of the weather and your area’s Internet connection.
As a small business owner, you need to reach your entire community – not just the ones with smart phones – so consider using direct mail (post cards, flyers, even letters) as a viable option for promoting your products or services.
Done right, direct mail catches the attention of your audience every time. And here’s how you can make a direct mail piece about your small business stand out:
- Be bold! You don’t have to invest a lot on printing or fancy finishes. Utilize bright colors, bright paper, or bright envelopes. Too much? Then go for the attention-grabbing headline. Most important, give your customers a reason to pause and read your piece.
- Be creative. Tell everyone about an offer they cannot afford to miss. An event that will be the highlight of the month. Or provide valuable tips and pointers for the season. Show customers why they should turn to you.
- Be appreciative. Thank your customers for their loyalty or give potential clients a reason to visit by offering an incentive, samples, or discounts. Part of your mailer could also include a coupon or small token of thanks for their business.
And make sure to remind customers to bring the mailer when they next visit, so you can tabulate the success of your campaign and determine the approach for future mailings to help bring in more business.
Here’s a standout when it comes to helping small businesses succeed – Biz2Credit. Contact us at (800) 200-5678, or visit www.biz2credit.com.