It’s the world’s oldest form of advertising: Word of mouth.
Online and smart phones are relative newborns to the world of advertising compared to other modes of promotion. The first radio ad in New York City – for a small business developing new homes in the bucolic outer borough of Queens – dates back a mere 90 years. And newspapers, one of the oldest forms of written communication, go back only a few hundred.
But verbal recognition for craftsmen, vendors, and businessmen alike, has been around for millennia. And word of mouth is free in terms of actual dollars, but involves a great deal of sense. To get your current customer base to spread the word as well as attract new clients, you have to plan how to enthrall them.
Ideas to generate “buzz” about your biz can include: in-store events, incentives, in-store bulletin boards showing satisfied customers along with thank-you notes, and an eye-catching contest, leading them back to your store for more.
If you’re looking for more customer feedback, consider offering a survey soliciting testimonials. And be open to constructive criticism as a way to improve your customers’ experience.
Talking about your small business is a no-cost method to help boost the bottom line – so take advantage of it!
At Biz2Credit, we love to talk, so give us a call regarding your small business financing. Contact us at (800) 200-5678, or check us out online at www.biz2credit.com.