Forty years ago, Saturday morning cartoon ads primarily consisted of sugary cereals, toys, and candy. And there’s a good reason for that: Targeted marketing.
Children are amazingly persuasive when it comes to getting their way and retailers learned how to capitalize on the power of the youngest shoppers. Kids chanting, “I want it! I want it! I want it!” probably dates back to the very first General Store.
So, how can your small business reach the smallest consumers, those who will likely be your customers of tomorrow? Target them today!
Here are some tips for attracting the smaller set:
1. Focus on your youngest audience. For your small business to win over tomorrow’s consumer, be sure to acknowledge them today. Your displays should attract and engage young minds and you should offer events, menus, and promotions to appeal to this generation.
2. Nurture tomorrow’s shoppers. Make your business warm and welcoming. Sure, anyone can offer coffee and donuts. What about juice and cookies or hot cocoa with marshmallows? Find a way to make teens and tweens want to stop by and spend time in your establishment.
3. Look toward the future. Bring them back for more! Provide offers that are half-now, half-later. This means Mom or Dad will have to bring them in for a special today and offer a coupon/special offer that requires them to come back in a week or a month to make another purchase. Hold age-specific promotions at certain times of the year to attract different audiences.
Think about your future customers by winning them over today.
We know our target: You! Give Biz2Credit a call to talk about small business loans at (800) 200-5678, or check out online at www.biz2credit.com.