Earlier in our marketing series, we talked about your youngest customers, those who are just beginning to be counted in the consumer world and why it’s important to be aware of their specific needs.
But how do you reach customers at the other end of the purchasing spectrum? Consumers who’ve been buying for decades, understand the meaning of a dollar, and know full well the value of small business owners?
The most senior customers may be your most dependable clients as well as the most discriminating and possibly the most demanding shoppers. But while young generations are often speeding through your business, this market segment may require more time and patience in terms of service and merchandise selection.
Here are some tips about treating the senior audience like the business royalty they are:
- Cater to their needs. Provide easy access to your business, and information as it becomes available. Remember that seniors may not own computers or smart phones. Mailers and personnel attention may make more sales. Also, don’t forget to set up displays targeting their needs.
- Defer to their wishes. While the customer isn’t always right, sometimes they just want to be heard. Be respectful and accommodating, within reason.
- Provide appropriate merchandise. Products and services that cater to the senior market curry favor with this very vocal segment. Please this group and they’ll tell their friends. Make them unhappy and they’ll tell everyone about their experience – in great detail.
- Special attention required. From senior discount days to early-bird specials, there are many ways to engage seniors, make them feel special, and bring them back as advocates.
Treat your experienced customers with the level of respect they have earned and you’ll likely continue to earn their trust – and their business.
We treat our customers with respect – always. Give Biz2Credit a call for all your small business financing needs at (800) 200-5678, or visit us online at www.biz2credit.com.