Springtime is when a small business owner’s fancy turns to thoughts of 5K runs.
What? Not into running? Me neither, but around this time of year signs and banners start popping up all over my town, promoting local races and regional runs, often for medical and community causes.
Proudly displayed on these banners are sponsor logos, there for everyone to see. Being in the field – marketing, not running – I consciously take note of who is supporting the race. Do I know these sponsors? Do I frequent their establishments? If not, should I start?
Why not utilize this broad advertising opportunity to promote your small business? Most likely, you will find the cost affordable. And the number of impressions – in this case those who see your name – is only limited by the number of people who pass by. Some towns have multiple banners as well as signage and flyers in stores throughout the area.
Sponsoring a local event or race s also is a great way to support your community. Bonus coverage: Watch how many signs (and maybe even the banner itself) stay around long after the last runner crosses the finish line.
We know your small business wants to win, and Biz2Credit is here for all your small business financing needs. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.