In our series of marketing to specific age demographics, we’ve examined the youngest consumers and the most experienced. Today, let’s look at those customers who could be your toughest reach: The baby boomers. They are in the prime of their lives, usually moderately successful, and are often active, long-standing residents of your community.
Your small business probably generates the most income from this audience, but their time is limited and attention span is often short due to obligations from the previous age groups we’ve discussed. This demographic is often referred to as the “sandwich generation,” as they usually have children as well as parents who need their assistance.
How can you cater to this very active, social, and probably demanding group?
Know your audience. Based on the products or services you offer, this is the market with the most dollars to spend. But in today’s economy, consumers are very aware of their purse strings, so be sure to offer deals and discounts that appeal to their needs.
Provide broad expertise. This consumer group likely connects best with someone to whom they can relate. If you live in the community, stay up to date regarding the events and activities in your area; if you don’t live nearby, be sure to show a genuine interest in your surroundings.
Offer special treatment. You know who your best customers are. Keep them that way by providing services and products that surprise and delight them. In fact, try this approach with some of your not-so-steady customers and watch how their spending habits change!
Today’s hardest working generation will appreciate their local, small businesses and go out of their way to frequent your establishment if they have remarkable experiences. Cater to this crowd and you can be sure of a steady stream of customers for the long term.
We want to know you better, too. Turn to us for your small business needs. Contact Biz2Credit for all your small business financing at (800) 200-5678, or visit us online at www.biz2credit.com.