Everyone has a story to tell. What’s yours?
Small business owners might be the most fascinating of all entrepreneurs. You’ve chosen to pursue a passion on your own, and you’re accomplishing so much on a smaller scale than the Big Guys. What better way to engage your customers than through your story.
Storytelling is where an online blog can play an important role. Part diary, part newspaper, a blog can be positioned as a way to promote your products, services and even, when done correctly, your views about community happenings, events, and issues.
How can you build a better blog – one that engages followers and has them eagerly awaiting your next edition?
Stick to business.
Be sure your blog ties back to what you do. Talk about ways your business meets a need, provides a service, or offers a product.
Stay on schedule.
Publish your blog on a regular basis, and people will know when to expect it. How often? For starters, try every other Monday, or alternating Thursdays each month. Taking a week off? Tell your customers, so they can come back when you do.
Create concise prose.
Write short, relevant paragraphs that relate to your customer base. A maximum amount should be five to six paragraphs.
If writing isn’t your thing, consider tapping a colleague to blog for the business or hire a ghostwriter. For this, tap into communications, marketing, or advertising majors from the local college for internship credit. Students get experience, and you get content.
So blog! It’s free advertising that keeps your name and business in front of your customers, adding another chapter to the story that is your small business.
Read all about it! We want to be your small business financing partner. Contact Biz2Credit for all your small business financing needs at (800) 200-5678, or visit us online at https://www.biz2credit.com/.