When opening a new business it may seem that building websites and social media accounts is putting the cart before the horse a bit. However, starting these projects behind the scenes in conjunction with other startup tasks, such as researching business financing options, locations, and even marketing strategies, is vital. When you are open for business your online reputation can already be built and working for you.
As soon as you have financing, or even before if funds are available, have an online marketing strategy and get to work on your website and social media accounts. Do not go live until it is all running, links working, and everything is connected. You need content on each site for people to read and see, otherwise they will not come, they will not share, and you will not get any benefit from it when it comes to opening. Have posts written and pictures posted before you open it up to the public. Also very important is to have the accounts connected so that a Tweet and status update go out announcing a new blog post each time there is one. Other social media platforms including Google+, Instagram, and Pinterest should not be ignored.
Have a Plan
You need a plan for your online presence. Just banging out a blog post, Tweet, or status update as you can will not work. Determine early on what and when you will post. Maybe you will put a new blog post up on Mondays, Wednesdays, and Fridays while sending out Tweets 3 times a day and Facebook status updates twice a day. Whatever the plan is, stick to it. Be consistent with your plan, and post pictures whenever you can. Also, include time for interaction with your online audience in the plan. It is essential, as this is social media after all. Most participants are very social.
Make it a Priority
In the hustle and bustle of opening a business, this type of work can slip through the cracks. Even the best of intentions can end up as half built websites, abandoned blogs, skeletal Facebook pages, and silent Twitter accounts. In today’s world, any successful business needs a solid online presence. Make this a priority by providing for whatever is necessary to make it happen in the budget up front.
You may need to hire an employee to handle writing and posting, you may need to hire writers as well as a social media manager, or you may just need to work with contractors as needed. Whatever it is, figure it out and get it done. This will be much easier if the funds for these activities are already budgeted.
Of course it is all a moot point without the money. There are many different types of loans for business, and Biz2Credit knows it can be overwhelming to look for the right lender with the business financing options that you need. We can help. Our goal is to match you with lenders from our network that offer just want you need, when you need it. Visit Biz2Credit today to learn more.